This week I’ve been reading “Six Pixels of Separation” by Mitch Joel. (Thank you, Katie Hambor, for lending it to me!) Although the book was published in 2009, there are many things that resonate today - especially for the working musician.
In my Artist Roundtable group, we bitch and boast about the music business. One of our latest discussions was that there are too many social media sites and artists seem compelled to sign up on all of them. In Joel’s book, he uses the term “snackable” to describe what he calls “media saturation.” Do you find yourself bookmarking articles only to forget about them because you’ve bookmarked even more?
I am all too guilty of browsing multiple sites and only reading the first paragraph, or even sometimes just the title! I also find myself listening to bits and pieces of music rather than a whole song. How sad since I used to love putting on my headphones to listen to my favorite albums from beginning to end, analyze the lyrics and just zone out. On the flip side, this is just the way we consume information now so what can you do to satisfy your snacking viewers?
If you do feel it’s necessary to have yourself listed on a dozen different channels, are you at least offering different snacks on each site instead of franchising the same thing at each location? Maybe it’s a good idea to scale down so you can spend quality time updating your info. Find your niche audience and cater only to them.